Top Influencer Marketing Agencies in India

People no longer use social media just for fun. It has evolved into a marketplace for businesses and content creators, also known as 'influencers'. Top Influencer Marketing Agencies in India

All brands, large and small, are harnessing the power of influencer marketing to gain recognition and skyrocket their sales overnight. It has become a requirement for all types of brands to be present on social media platforms such as Instagram and Facebook in order to reach their target audience.

People nowadays don't buy things because a celebrity is wearing them—everyone knows the truth behind such advertisements. Instead, they believe it is more trustworthy to purchase items recommended by influencers who are well-versed in the products and can provide sound advice to their audience.

The number of influencers has grown exponentially over the years. The personal touch of an influencer, combined with the right algorithm, has made reaching out to potential customers easier than ever.

However, finding the right influencers can be difficult; this is where influencer marketing agencies can help. They know who the right influencers are for you and make finding big and small influencers easier than ever.

If you want to flourish and thrive in today's world, no matter the size of your brand, you must engage in influencer marketing if you haven't already. 

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What Is Influencer Marketing?

Before delving into the topic of top influencer marketing agencies in India, it is critical to understand what an influencer is and what influencer marketing is.

An influencer, according to the Cambridge dictionary, is someone who has the ability to influence the behavior or opinions of others.

According to the Collins dictionary, an influencer is someone who has the ability to persuade a large number of people.

Influencer marketing, on the other hand, provides a dynamic approach to influencers. According to Wikipedia, influencer marketing is a type of social media marketing in which influencers encourage their audience to try new products and services by endorsing them.

Why Do You Need An Influencer Marketing Agency?

According to sprout social, the return on investment of influencer marketing is 11 times greater than any other traditional marketing method. On top of that, it is also cost-effective.

Influencer marketing agencies excel at matching brands with the right influencers. There are hundreds of agencies, both large and small, that have a large list of influencers from various niches.

If you are new to influencer marketing, you should begin your journey with these agencies because they will connect you with the right influencers quickly.

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Top Influencer Marketing Agencies in India

When it comes to the Indian market, there are several Indian influencer marketing agencies.

1. Confluencr 

Confluencr is one of India's leading influencer marketing agencies, with a network of over 20,000 micro and macro influencers.

You can get optimized reports on individual creators and their past performances right here. Influencers can visit the website and participate in ongoing campaigns as well as free and paid endorsements.

The confluencr team does an excellent job of evaluating new influencers and connecting them with the appropriate brand. It has an influencer network in over 16 countries and is trusted by over 400 brands.

Top clients: Kotak, Paytm, Vedantu, WOW Skin Science, Flipkart, Groww, Ola Foods, Carmesi, and others.

2. Ainfluencer

Ainfluencer is one of the top ten influencer marketing platforms in India because it provides a free platform for influencers and brands to connect with one another. top influencer marketing agencies in india

Both influencers and brands can sign up and post a free campaign to find each other. Unlike other influencer marketing agencies, Ainfluencer is a do-it-yourself platform that anyone can use.

Top clients: FittPort and other small businesses.

3. Influencer.in

Influencer.in is an influencer marketing agencies created specifically for Indian brands and audiences. It has over 25,000 influencers who create content in a variety of niches. Influencers can participate in live campaigns and work with their favourite brands.

It also offers real-time performance tracking, negotiation, matching with the right influencers, and idea brainstorming for brands.

Top clients: Himalaya, Hike, Axis Bank, TATA Cliq, Nykaa, SHAREit, Flipkart, Dhani, and more.

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4. Eleve Media

Eleve Media is much more than a marketing firm that believes in the power of word-of-mouth marketing. This is an excellent platform for influencers who want to collaborate with larger brands such as Amazon and Apple.

It does an excellent job of identifying and connecting the right influencers based on niche, location, and engagement.

It also assists brands in real-time measuring the impact of influencer marketing campaigns.

Top clients: Coca-Cola, Citi Bank, Amazon, LG, Apple, Reckitt Benckiser, BMW, Audi, Canon, Nestle, Pepsi, Chevrolet, Philips, Dabur, etc.

5. Plixxo 

Plixxo is the founder of POPxo's influencer marketing agencies, and it is a platform where big and small brands can meet the right influencers for their brands. The top bloggers and influencers, as well as their past performance, can be found here.

Plixxo provides a welcoming environment for influencers to visit and choose from a variety of campaigns.

If you are a brand looking for the right influencers, you must first create a campaign.

Top clients: Maybelline, Cadbury’s, Nike, Westside, Puma, Jabong.com, Fastrack, etc.

6. Buzzone 

Buzzone is yet another top influencer marketing agencies in India that bring brands and influencers together in one place. It enables brands to run campaigns and enables influencers to monetize their content creation skills.

Buzzone has a large network of influencers who produce viral content and take part in campaigns. Furthermore, all of the processes are automated and quick, which saves you a lot of time.

Top clients: Paytm Mall, Spotify, BYJU’s, Dettol, Durex, PUMA, VIVO, Whirlpool, Bata, Tanishq, Vodafone, Skoda, ASUS, etc. 

7.  OPA

OPA has one of the largest networks of influencers, with approximately 50,000 creators. Because of its extensive network and reasonable pricing, it has become one of the most sought-after top influencer marketing agencies in india.

With OPA, your brand can reach out to a large number of micro and macro influencers on a limited budget. The best part about OPA is that it streamlines the entire process by allowing brands to select their influencers through invite-only collaborations.

Top clients: Lakme, Nykaa, Decathlon, HRX, Sugar, Purplle, Marico, WOW Skin Science, Plum, Vero Moda, Hindustan Unilever, and more.

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8. Whisskers Marketing

Whisskers is a digital marketing agency that also acts as a bridge between brands and influencers. They not only connect brands with the right influencers for their industry, but they also provide viral campaigns and increased sales.

Top clients: McCANN, Vakil Search, Meena Bazaar, Opera, FreshGravity, Organic Harvest, etc.

9. PulpKey

PulpKey has served as a one-stop influencer marketing agency for Indian brands and influencers. PulpKey has established certain criteria to connect you with the right influencers. Only influencers with more than 2000 followers, for example, can sign up as an influencer.

It also works to foster trust and craftsmanship between clients and their respective influencers.

Top clients: Amazon, Zara, PayPal, Hotstar, OPPO, Kent RO, Nestle, Godrej, Taco Bell, Swiggy, Blinkist, etc.

10. StartNgage

StarNgage is a US-based influencer marketing agency that has expanded into India. As a global brand, it has a large network of influencers and brands with whom it can collaborate. If you want to start expanding your business internationally, this is a great place to start.

In addition to recommending the right influencer for your brand, StarNgage provides analytics such as ROI, reach, progress, and more.

Top clients: Shopee, Zalora, Lazada, eatigo, ZALORA, FOREO, etc.

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How to Choose the Right Top Influencer Marketing Agencies in India for Your Brand?

Now that you've learned about the top influencer marketing agencies in India, it's time to figure out how to pick the best one for your company. You don't have to join the crowd and do what everyone else is doing. You simply need to consider the following factors before deciding on the best influencer marketing agency for you.

How do they select influencers?

When it comes to selecting the best influencer marketing agency, the process of selecting influencers is the most important. There are agencies that have set goals for the number of followers they bring or the percentage of engagement they bring.

How do they evaluate content?

Evaluating content before influencers post it is a critical step. This ensures that only relevant content is shown to the audience and prevents misinformation from spreading.

How well do they fit into your budget?

Choosing a low-cost influencer marketing agency is also critical. If they do not fit into your finalized budget, it is best to choose the ones that do.

What services do they offer?

Apart from having a database of thousands of influencers, influencer marketing agencies also provide other services such as campaign evaluation and analytics.

Conclusion

There are hundreds of top influencer marketing agencies in India, but not all of them have the right influencers for you. As a result, it is critical to choose the most popular ones, which have also been mentioned in this article. Once you begin your influencer marketing journey, you will notice significant improvements in your brand identity and sales.