Best Smartwatch 2023: Wearables For Android & iPhone users
APPLE WATCH SERIES 7, SAMSUNG GALAXY WATCH 4, SAMSUNG GALAXY WATCH ACTIVE2, APPLE WATCH SE, FOSSIL GEN 6 all the tips you'll need to pick the right smartwatch for you.

It's easy to get excited about the Best smartwatches available, only to be overwhelmed by the sheer number of options. There are so many different options out there, from Apple's latest and greatest to rivals attempting to steal their thunder, such as the stunning Samsung Galaxy Watch line. There are even high-end smartwatches, such as the TAG Heuer Connected, that exude style (while burning a hole in your pocket).
Finding the best smartwatch is more than just getting the most popular or the most expensive, though we've included both the always cutting-edge Apple smartwatches and the elegant Tag Heuer smartwatches that perfectly fit those descriptions. It's all about finding the right one for you.
The Samsung Galaxy Watch range should appeal to Android users as a viable alternative to Apple's watch lineup, and the Casio and Garmin smartwatches featured here are ideal for outdoor enthusiasts looking for something a little different.
However, there can only be one 'Best smartwatch,' and the Apple Watch Series 7 is the best smartwatch on the market right now. The Apple Watch has the most developed platform of all the wearables available. It's also the most appealing and, arguably, the most technologically advanced of the bunch.
iPhone users should also look into the Apple Watch Series 3 for those looking for an Apple Watch without breaking the bank, as well as the Apple Watch SE, which is a hybrid of the two other options. It's no surprise that they have so many watches on this list because they have the most developed platform and are constantly pushing the boundaries of what a smartwatch can do.
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If you're looking for a list of the best smartwatches for iPhone users, T3's guide to the best Apple Watch is a good place to start. While Samsung and Wear OS smartwatches work with iPhones, the Apple Watch is much better integrated with iOS.
You can't go wrong with any of the options on this list, especially if you're looking for the best cheap smartwatches or something that works with an Android phone. T3's guide to the best hybrid smartwatches, which combine on-wrist notifications and fitness tracking of a smartwatch with the traditional design of a mechanical watch, is for you if battery life is your top priority. The battery life of these devices is measured in days and weeks, not hours.
If you're having trouble deciding on a smartwatch, here are a few things to think about:
- Compatibility: Apple Watches are only compatible with iPhones. Wear OS, Garmin, and Fitbit smartwatches are compatible with both Android and iPhone.
- Price: Smartwatches are available in a wide range of prices, from very low to very high. Paying more will get you better health and fitness tracking as well as a higher-quality build. Anything more expensive than an Apple Watch is a sign of exclusivity and prestige branding.
- Battery life: Most smartwatches have a two-day battery life; if that's not enough for you, consider Huawei, Fitbit, or Garmin, which have slightly reduced functionality in exchange for significantly longer battery life.
- Fitness tracking: Basic fitness tracking is available on all smartwatches, but if you're training for a marathon or triathlon, you'll need a more serious running watch from Garmin or Polar.
- Communication: All smartwatches have Bluetooth, which is how they communicate with your smartphone. Some have a 4G/Cellular connection as well, allowing you to listen to music, send and receive messages, and make calls even if your phone is at home. It's an extra cost, and it's probably not worth it for most people.
- Size: It's all about the size. You'll want a smaller smartwatch if you have slender wrists, not because of looks, but because of comfort
If you're looking for a smartwatch for your child, T3's guide to the best smartwatch for kids is a good place to start, because while an Apple Watch or Samsung may be fine for teenagers, they're not ideal for younger children.
Finally, while most of these smartwatches will count your steps, track your workouts, and measure your heart rate if you're serious about exercise (like marathon training serious), we recommend looking into the best running watches, fitness trackers, or outdoor watches.
We have an incredible selection of smartwatches to help you find the right one for you, so take a look and find the one that speaks to you.
THE BEST SMARTWATCH ON THE MARKET RIGHT NOW:
The Apple Watch Series 7 is the best smartwatch you can buy
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Apple is without a doubt the king of smartwatches, but how did it achieve such phenomenal success? Let's take a closer look...
To begin with, it's the only smartwatch that sparks widespread interest, not just among techies but also among the general public. While this interest hasn't helped Apple's competitors, it has helped the smartwatch survive seven generations.
Following that, there is a strong emphasis on health and fitness. The Apple Watch can monitor your heart rhythm and recommend that you see a doctor if it detects anything abnormal, it can call 911 if you fall over, and it can keep you fit by tracking your run. People are ditching their traditional watches in favor of Apple Watches because of these potentially life-saving features.
Finally, the design is nearly flawless. The two size options are suitable for the majority of wrists and are extremely comfortable. It's the only device that's managed to bridge the gap between technology and fashion. It's simply the most attractive smartwatch on the market.
Every generation has seen minor advancements that have contributed significantly to the Watch's perfection. The Series 2 improved on that by adding waterproofing and GPS, and the Series 3 improved on that even more by adding Cellular, allowing it to use data without your iPhone present while staying true to the original design.
The design of the Series 4 has been improved, with a stunning new screen that stretches to the device's edges. The Series 5 maintains the Series 4's excellent design while adding more customization options (including a desirable titanium option) and an always-on display.
A pulse oxygen sensor, as well as a new S6 processor, was added to the Apple Watch Series 6's health features.
The Series 7 (the model we're recommending today) is the most recent version of the Apple Watch, with a larger and better screen as well as new fast-charging capabilities. It's a series of small changes that add up to a big difference.
Simply put, the Apple Watch Series 7 has wowed us. The design is more refined and streamlined, the larger screen is ideal, and the number of third-party apps and accessories is unrivaled.
That last point is crucial because when purchasing a personal item such as a watch, you want it to be one-of-a-kind.
The UI is fiddly (although greatly improved with the latest versions of watchOS), especially when compared to more straightforward competitors like Android Wear. Of course, it's only for iOS devices, so if you have an Android phone, you'll want to keep reading.
The best smartwatch for Android users
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So, while the Apple Watch Series 7 is the best smartwatch for iPhone, the Samsung Galaxy Watch 4 is a worthy competitor if you have an Android phone.
The Samsung Galaxy Watch 4 is a sleek, fashionable smartwatch that's slim, comfortable, and made of tough armor aluminum to withstand knocks and bumps. It's also waterproof.
You can use Samsung's BioActive Sensor to measure your rough body composition because it can track everything from your heart rate to blood pressure and ECG. It only takes a few seconds to see information about your skeletal muscle, BMI, body water, and fat percentage.
The only drawback is the battery life, which isn't the best on this list at 40 hours and drops significantly when you use the GPS or workout tracking features. However, for the most part, it suffices. Find out more in our Samsung Galaxy Watch 4 review, but to summarise, if you're an Android user, this is the best smartwatch.
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The best sporty smartwatch for Android users
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If the Samsung Galaxy Watch 4 is out of your price range, the Samsung Galaxy Watch Active2 is a good alternative. It has a similarly sleek design and high-performance hardware.
To begin, there's the circular screen, which is on par with the Apple Watch, as is the beautiful, streamlined design. It also has some cool features like blood pressure monitoring, ECG readings, and water resistance.
It has a modern edge thanks to a collection of new, information-packed watch faces, and while it lacks quality third-party apps, we think the built-in apps will suffice. Overall, it's a compelling package that we would enthusiastically recommend.
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The 'affordable' Apple Watch is still a knock-out smartwatch
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The Apple Watch SE is a great alternative to the Apple Watch Series 6 if you have an iPhone and don't want to spend a lot of money. Despite being Apple's 'affordable' smartwatch, the SE is a fantastic smartwatch.
You won't notice any cutbacks in general use, making it feel like a full Apple Watch experience, complete with all the convenience, fitness tracking, and health and safety features that come with it.
Those who can afford to spend the extra money on the Apple Watch Series 3 will be glad they did because it is superior in every way. From the screen to the design to the sensors, and thanks to its faster processor, it is more future-proofed. It's also worth noting that these improvements translate to improved health features, such as more accurate heart sensing (which is critical for detecting irregularities) and fall detection.
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The best smartwatch for runners and fitness tracking
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The best luxury smartwatch
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With its fully circular display and sporty-looking case, TAG's latest attempt at a smartwatch, the TAG Heuer Connected, is a handsome looking wearable that mimics a traditional mechanical watch. With enhanced sports tracking, GPS, and a built-in heart-rate sensor, the new model outperforms previous generations.
The Connected is undeniably superior to its Android Wear siblings, and it looks better than the most expensive Apple Watch models, which are the only competitors in the 'luxe smartwatch' market. It also has a more 'watch-like' feel to it than any other smartwatch we've tried.
Essentially, if you're looking for a high-end Android smartwatch, this is it.
Look no further than the Tag Connected if you're looking for a high-end smartwatch. Outside of the Apple Watch, it's the only game in town if you're into watches and technology.
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Fitbit's best smartwatch has taken some inspiration from Apple
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Despite coming from two completely different companies, the Fitbit Sense and the Apple Watch Series 6 are strikingly similar. They both have a near-complete set of health and fitness tracking features, with everything from heart rate to sleep tracking covered. They can also play music, answer calls, and receive notifications from your smartphone, and they have interchangeable straps to change up their look.
Of course, the Fitbit Sense works on both Android and iOS, whereas the Apple Watch is only available for iPhones, and the Fitbit outlasts the Apple Watch in terms of battery life, with a whopping six days.
A great premium Wear OS smartwatch
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While the MARQ has all of the features that make Garmin watches the most comprehensive fitness trackers on the market, its high price tag will be difficult for most people to swallow.
There's no denying that this is a luxurious watch with some stunning, high-quality materials, but given what else is available, we don't think that's enough to justify its price. Especially since a Fenix 6 provides nearly identical software for a third of the price.
Don't get us wrong: there's nothing fundamentally wrong with the MARQ Athlete; it's just not a product that many people will genuinely want to buy.
Still, most people will have one of two reactions to this watch: either it's a ridiculous waste of money or it's a stunning piece of jewelry that you simply must have. And, to be honest, either option is reasonable. If you have the cash and want to spoil yourself, go ahead: you won't be disappointed (well, maybe except for the display).
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A great premium Wear OS smartwatch
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Long before Apple announced the Apple Watch, the Moto 360 was one of the hottest smartwatches on the market. The iconic design has been updated with more accurate sensors and improved software, courtesy of Google. Those taken in by the nostalgia of the name and shape will feel right at home.
The bold design isn't big and bulky, and the slick stainless steel and color choices give the user the impression that they're wearing a mechanical timepiece.
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